Friday, April 21, 2017

Rio to host Pan-American Masters Games in 2020

After successfully hosting the olympic games last august, the “marvellous city” is set to host the second pan-american masters games in 2020, as announced by the international masters games association (imga) earlier this week.

Building on the legacy of the Olympic Games Rio 2016, the organisers of the second Pan-American Masters Games – which are expected to be held in the second half of 2020 and last for 9 to 10 days – intend to use the Olympic venues as much as possible, including the Maracanã Stadium for the opening ceremony. This will offer a unique opportunity for Masters athletes to follow in the footsteps of Olympians. The Rio 2016 venues are currently in the process of being converted into their post-Games configurations and will be ideal venues for the Masters athletes, who will also be able to take advantage of the new hotels and tourism infrastructure that was developed ahead of Rio 2016.

“The 2020 Pan-American Masters Games in Rio represent a fantastic opportunity to utilise both the physical infrastructure and social legacy of the Rio 2016 Olympic Games,” said IMGA CEO Jens Holm. “In fact, this concept was at the heart of the bid from the Rio team. As an organisation, the IMGA is thrilled to facilitate a new major sporting event in Rio, and we are certain that our Masters athletes are going to enjoy travelling and competing in this vibrant and fun city.”

IOC Olympic Games Executive Director Christophe Dubi said: “We’re delighted that the Pan-American Masters Games in 2020 will be held in Rio de Janeiro. Brazil’s hosting of a marvellous Olympic Games last year has clearly played a strong role in Rio’s ability to bring this major sporting event to its city. It sees Rio take advantage of the physical legacy of the Games through the venues and tourism infrastructure, but also the human legacy, with the strong management capability that was created for Rio 2016 being made available to help organise another major sporting event in the city.”

With more than 20 sports on the programme, these Games will see beach volleyball take centre stage once again on Copacabana Beach. Barra da Tijuca and the Olympic Park, including the velodrome, will echo with sporting performances and cheers; and cyclists and triathletes will enjoy coastal views with a similar competition route to those during the Games.

As well as the venues, which will be used for the Masters Games, Rio also benefited from the catalyst of the Games to improve access to mass public transport and to open up its city centre once again to the Port Area. While in difficult economic circumstances for the country, pre-Games Rio was able to increase the income of its poorest residents more than those of its richest. Watched by an audience in the billions, the Olympic Games Rio 2016 saw more than 80 countries win medals at the Games and the participation of a Refugee Olympic Team for the first time. With nearly 350,000 hours of broadcast footage produced, the Games put Rio de Janeiro centre stage, and this has undoubtedly helped with Brazil’s record-breaking tourism figures from 2016. This Masters Games event will help to prolong the benefits of hosting the Olympic Games for Rio.

In the lead-up to the Pan-American Masters Games, which will take place in September 2020, a series of test events will be organised by the Brazilian Masters Association, set up by Brazilian Olympian Djan Madruga.

As the organiser of Summer and Winter Masters Games, which respectively gather together around 25,000 and 3,000 athletes over the age of 35, the IMGA is keen to build on the sporting legacy of the Olympic Games and major events to get the wider community active and demonstrate that competitive sport can continue throughout life.

United under the spirit of sport for all and promoting an active society, the IOC and IMGA signed an agreement in November 2016 to strengthen their cooperation in the field of masters sports and continue to explore means to promote and encourage mature athletes from all over the world to practise sport regularly.

Source: (07 APR 2017)

Sunday, October 6, 2013

Making an Impact in the World Through Sports: Leigh Steinberg at TEDxChapmanU

TEDTalk with Leigh Steinberg, the real life inspiration for "Jerry Maguire". 

Leigh's mission since he was a young boy was to visualize and see things that didn't exist, and to respond to problems that did. Leigh describes how he has worked his entire life to fulfill this mission, and, ultimately, how he combined his passion for sports and philanthropy.

Leigh Steinberg is often credited as the real life inspiration of the sports agent from the film Jerry Maguire. He is described as the world's most famous sports agent by pioneering the sports management industry. With an unrivaled history of record-setting contracts, Leigh has secured billions of dollars for his clients, and directed more than $600 million to various charities around the world. He has represented many of the most successful athletes and coaches in football, basketball, baseball, hockey, boxing, golf, etc., including the number one pick in the NFL draft for an unprecedented eight times. A sports business guru, author, and sought after speaker, Leigh has lectured on the business of sports entertainment around the world; he is routinely interviewed on national television and frequently quoted by major news organizations around the country.

Source: TEDx

Wednesday, June 5, 2013

Brand USA and ESPN partner to promote sports tourism in the US

The calendar aims to help
tourists plan trips around
sporting events
The tourism marketing body for the United States of America, Brand USA, has joined forces with ESPN to produce an online sports calendar explaining which cities are hosting which sporting events.
Housed on the Discover America website, the calendar aims to make it easier for tourists to plan their holidays accordingly around certain sporting events and teams. The easy-to-use tool provides background information on the teams, as well as details about each game, relevant news, training and scouting updates.
“This is an exciting launch for us and tapping into the sports market is important to us and our partners. Sport draws Americans together and for visitors getting tickets to a sporting event is the perfect way to get involved in the American way of life. This new online sports calendar allows users to get behind their team and enjoy the game,” commented CEO of Brand USA, Chris Thompson.
Highlighting the diversity of sporting experiences available in the USA the campaign hopes to promote the US in a new light, inviting visitors to “Discover this land, like never before”.
Kristin Nichols, associate director of advertising sales at ESPN – Europe, Middle East & Africa, added: “This campaign highlights for the world’s fans the truly distinctive sporting culture of the US, and the launch of this calendar allows them to create one-of-a-kind trips to experience and share in that.”
Thompson continued: “Through this multifaceted campaign with ESPN we aim to inspire visitors to look at American sports and the diverse and unique recreational tourism opportunities available in the United States.”
Included in the partnership along with the media campaign is a game which enables users to find out more about US sports and find a team to follow. A selection of bespoke branded videos will also feature to highlight each State’s sport and sports tourism highlights.

Source: The Drum

Thursday, October 25, 2012

Sports tourism a major boost to Great Britain’s economy

Sports tourism has emerged as a major contributor to Britain’s economy after it was revealed that 900,000 football fans visited the UK last year.
According to figures released by VisitBritain, the British tourism authority, visiting football fans spent a total of £706m, or £785 each during their trips. Football tourists are particularly lucrative to the economy as their average spend is £200 more than non-sporting visitors from overseas.
According to 40 percent of foreign fans surveyed, going to a game was the main reason for their visit, and while the overall visitor figure will have been boosted by Wembley Stadium hosting the 2011 Champions League Final, it is the UK Premier Leagues domestic stadiums that are proving the main attraction. The top ten grounds for attracting overseas fans were: Old Trafford, Anfield, the Emirates Stadium, Stamford Bridge, White Hart Lane, Wembley, Goodison Park, the Etihad Stadium, Upton Park and Villa Park.
The research was carried out by the Office of National statistics International Passenger Survey, and the results prompted VisitBritain to comment that football is a ‘highly effective tool’ for bringing visitors to Britain at some of the quieter times of the year.
Ireland provided the biggest influx of football tourists, with 174,000 visiting the UK to watch a match, followed by 80,000 from Norway, 61,000 from the United States, 54,000 from Spain and 48,000 from Germany.
Football is not the only sport to make an impression on Britain’s visitor figures. Major events like the Wimbledon tennis tournament, international cricket matches, major horseracing events and international golf tournaments all contributed to the 1.3 million sports tourists that spent a total of GBP1.1bn during 2011.
In its Foresight study on sporting travel, VisitBritain commented, ‘This is just the start of an extraordinary period for Britain hosting the world’s elite sportsmen and sportswomen, and of course those keen to come and support their efforts.
The Rugby League World Cup in 2013, the Glasgow Commonwealth Games and Ryder Cup in 2014, the IRB Rugby World Cup in 2015, the World Athletics Championship in 2017 and the ICC Cricket World Cup in 2019 are all set to ensure that while the Olympic movement will be turning its attention to Brazil for the next summer Olympic and Paralympic Games, Britain will remain centre stage when it comes to sport.’
Source: Travel News

Monday, August 13, 2012

Rio 2016™ - A city leaps forward

This official Rio 2016™ video covers the four competition zones, showing how they will connect to the new transportation systems. Check it out:

Launched on 25 July during the 124th Session of the International Olympic Committee in London, “Rio 2016™: a city leaps forward’” uses sport as a metaphor to better convey the importance of the project of the Olympic and Paralympic Games for Rio. The video covers the four competition zones, showing how they will connect to the new transportation systems.

Four child actors invite everyone to know the venues now under construction, and to have an unforgettable experience in four years, when cariocas will host athletes, fans and all those who will be involved in the Games, combining technical excellence with warmth.

Produced in partnership with Cinevideo Produções, “Rio 2016™: a city leaps forward’” is the result of more than 150 hours of filming in 13 days, involving 65 professionals and a team of 101 people, including actors, athletes and extras. The tour to Maracanã, Deodoro, Barra and Copacabana zones, four years before the carioca edition of the world’s biggest sport event, shows that the Brazilian Olympic dream already came true, and that Rio’s expansion will remain after 2016, with the legacy left by the Games for the city.

Source: Rio 2016

Monday, July 30, 2012

Brazil capitalises on budding host-city status in tactical marketing drive

Brazil is tapping into the fervour around London 2012 by launching an international marketing campaign championing its hosting of the Olympics and the football World Cup.

The campaign urges consumers to 'Come Celebrate Life' with global marketing activity across TV, digital, print and outdoor media.

Flavio Dino: with branded London cabs
Brazil is hosting the 2014 Fifa World Cup and the Rio 2016 Olympic and Paralympic Games.

The campaign, created by the Brazilian ministry of tourism and Embratur, the Brazilian Tourist Board, uses the strapline, "The world meets in Brazil. Come celebrate life.

The marketing drive features outdoor ads across the bonnets and sides of London black cabs, as the Olympic torch tours the capital's streets.

The campaign aims to present Brazil to its international markets as a culturally unique country that offers diverse experiences for all visitors. An exhibition called 'Brazil at heart', will open at the Brazilian Embassy on Saturday (28 July) and run until the start of September.

Flávio Dino, president, Embratur, said: "We will have a unique opportunity which could produce real results to help us reach our target of doubling the number of foreign tourists and tripling foreign currency entering the country by 2017, the year after the Olympic Games in Rio de Janeiro.

"With these events, we have a broad exposure which will attract new tourists and take Brazil to a new level of importance in global tourism".

The UK’s own tourism board, VisitBritain, has been running its own promotional campaign in the year's lead-up to the Olympic Games, first under the 'You're Invited' guise, and then in partnership with the Government under the 'Great' strapline.

Source: Brand Republic

Saturday, July 21, 2012

Olympics jumps to second most valuable brand, only beaten by Apple

The Olympics brand is now the second most valuable brand in the world, behind Apple, thanks to a 38% jump in overall revenue and growth in broadcasting and sponsorship deals.
The Olympics is now worth US$47.6 billion, according to Brand Finance, having grown by 87% since the 2008 Beijing Olympics.  This makes the brand’s value higher than all of its major sponsors, which include Samsung and Coca-Cola, and puts it behind Apple which is valued at US$70.6 billion.
Broadcasting revenue contributes two-thirds of the International Olympic Committee’s (IOC) revenue of US$5.1 billion and has grown 51% in the last four years to reach US$3.9 billion. Growth in sponsorship revenues was less strong but still significant, up 10.5% on Beijing.
CEO of Brand Finance, David Haigh, says the Olympics brand is a formidable revenue generator and has huge value. “It has recently been criticised for heavy-handed brand control, however it should not be forgotten that in the current four year cycle US$4.6 billion has been generated for initiatives to develop sport worldwide,” Haigh adds. “It is also expected to produce a net benefit to the UK economy of more than US$25 billion.”
The IOC has running costs of less than 10% of revenue leaving US$4.6 billion for distribution and investment in sport worldwide.
The high levels of growth achieved by the Olympics should be sustainable as emerging markets remain largely untapped, the study found. Currently Asia accounts for only 12% of broadcasting revenues which compared to 59% in the Americas leaving room for growth for the brand.
Sponsors also believe Olympic sponsorship to be a sustainable marketing investment, according to Brand Finance. P&G expect to generate an extra US$500 million in sales from London 2012, having already generated US$100 million from Vancouver 2010. GE, who paid US$200 million for top sponsorship rights covering London and Vancouver, reportedly believes it has earned back its investment.
In arriving at the brand value Brand Finance valued everything operating under the Olympics brand using the International Olympic Committee’s (IOC’s) financial statements. These include revenue from broadcasting, sponsorship, licensing, merchandising & ticket sales.